A Guide to Non-Profit Fundraising

Fundraising is a process in which non-profit organizations ask for contributions from companies, individuals, and foundations. Fundraising helps to fulfill the causes and complete the project on time. Fundraising is crucial to generate regular revenues.

No doubt an honest non-profit work is important to raise the standards of your non-profit organization. It is important to keep working towards your goal of making the world a better place.

 How Are Non-Profits Funded?

Individuals account for three-fourths of total charitable contributions. People from around the world can help your social non-profit organizations. Companies help non-profit organizations by matching gifts; meaning doubling the amount that is donated by their employees. You can also get volunteer grants or corporate grants from corporate firms. One can also seek government grants if the non-profit fulfills certain criteria.

Successful fundraising is crucial for the non-profit to perform important functions. It is important to set goals and work hard to achieve them, while it may seem difficult at first, but through proper planning, it is easy to achieve goals for your non-profit organization. 

There are certain things that need to be taken care of to make the fundraising successful:

Vision

It is important to establish a vision for your team to help them achieve their tasks and goals. Setup a budget for your fundraising campaign and decide on the timeline in which you want to achieve the task.

Prioritize

Do some homework and analyze which strategies have worked for your non-profit in the past. Prioritize the most effective strategies which helped you to raise funds.

Analyze

If you are able to afford an audit of your organization from an expert, do so. It is important to understand the strengths and weaknesses of your organization. If there is only one major source that funds you, you need to address the issue, because if that source cuts you, you will be left dry.

Gap Analysis

Analyze your present state and where you want to stand in the future. If 90 per cent of your revenue is coming from a government grant, then you need to fill this gap and create more reliable resources.

Fundraising Ideas to Generate More Revenues

Decide On a Theme

Having a theme interests the donors. You can arrange a gala dinner or a fun fundraising event in a public park; whatever suits your budget.

Donor Research

It is important to research prospective donors. Individual donors are important for your non-profit organization. A grant from big companies helps to achieve your target within a short span of time.

 Social Media Campaign

A social media campaign helps people know about the fundraising event. A social media presence of your company helps to connect with donors directly and you can post regular updates about the work you do to help people. The social media campaign is advantageous if you want to engage donors from all over the world.

Direct Mail

A personalize E-mail is helpful in creating an impact on the receiver. Take this opportunity to provide knowledge about your non-profit organization and give readers an insight into your work. The open rate of an email increases to 29 per cent, when the email is personalized.

Peer To Peer Fundraising

This technique helps in raising more money in lesser time. This type of fundraising is called as social fundraising. Ask your peers to set up a fundraising website and they can divide the amount which needs to be raised and can ask people in their network to contribute to the cause.

Incentives

You can give incentives to regular donors; many non-profit organizations offer a t-shirt or a mug. Incentives like these motivate donors to donate in the future.

Conclusion

Fundraising is crucial for any non-profit organization. It is important to get creative with your fundraising campaigns to attract more donors. Present your work so that people can know that you are actually working towards your goals. An honest non-profit work helps you to get recognition in the pool of other non-profit organizations.